Google Ads multi-source conversions

Use the Data Manager API to send multi-source conversions an additional data source for your tag conversions to maximize ad interaction signals and strengthen your data and overall performance.

  • Adjust real-time conversion values: Send accurate financial updates (like restatements, upsells, or finalized cart totals) from your CRM to override the initial estimated value recorded by the tag.
  • Enhance measurement accuracy: Supplement your tag with missing user-provided data (like email or phone number) to mitigate signal loss, recover conversions that may be missed by the Google tag, and unlock better bidding.

Check out Get started for details.